Marketing on Main Street: Paid Social Media: Boosting vs. Campaigns

Welcome back to Marketing on Main Street. In this series, we break marketing down into practical, usable steps for small businesses. Last time, we talked about the importance of having a solid website before stepping into more advanced digital marketing. Today, we are going to dive into paid social media.

If you are active on social media, you may have seen the buttons that say “Boost Post” or “Promote” on your Facebook or Instagram posts. That is paid social in its simplest form. Boosting is an easy, short-term way to get more eyes on a post, and it can be done with very little experience.

Boosting works well if your goal is simple: